UTM URL Builder
Create trackable campaign URLs with UTM parameters in seconds. Build clean, accurate URLs for Google Analytics and other marketing analytics platforms.
Build Your UTM URL
Enter your website URL and campaign information below. Required fields are marked with an asterisk.
Your UTM URL
Your trackable campaign URL is ready. Copy it and use it in your campaign, advertisement, email, or social post.
Your URL is generated directly in your browser. Nothing you enter is uploaded to our server.
What Is a UTM URL?
A UTM URL is a normal web address with additional tracking parameters attached to it. These parameters help analytics platforms identify where visitors came from and which marketing campaign brought them to your website.
UTM parameters are especially useful when you promote the same page through several channels, such as Google Ads, social media, email newsletters, influencer campaigns, or paid advertisements.
How to Use the UTM URL Builder
- Enter the full landing-page URL you want visitors to reach.
- Add a campaign source, such as google, facebook, or newsletter.
- Enter the campaign medium, such as cpc, social, or email.
- Give your campaign a clear and consistent campaign name.
- Optionally add campaign term and content to identify keywords or individual creatives.
- Use the advanced fields when your analytics workflow requires additional campaign information.
- Click Build UTM URL, then copy the generated URL.
UTM Parameters Explained
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Identifies the source sending the traffic. | |
| utm_medium | Identifies the marketing channel or medium. | cpc |
| utm_campaign | Identifies the marketing campaign. | summer-sale |
| utm_term | Can identify a paid search keyword or targeting term. | running-shoes |
| utm_content | Helps distinguish different ads, links, or creatives. | blue-banner |
| utm_id | Optional campaign identifier supported by modern analytics workflows. | campaign-123 |
UTM URL Best Practices
Keep Naming Consistent
Use a predictable naming convention across campaigns so your analytics reports remain organized and easy to understand.
Use Lowercase Names
Keeping campaign values lowercase can help prevent accidental variations such as Facebook, facebook, and FACEBOOK from being treated separately.
Be Descriptive
Choose campaign names that clearly identify the promotion, audience, season, or marketing initiative.
Do Not Add Sensitive Data
Never place passwords, personal information, payment information, or other sensitive data inside URL parameters.
Common Uses for UTM URLs
- Tracking Google Ads and other paid advertising campaigns
- Measuring traffic from Facebook, Instagram, LinkedIn, and other social platforms
- Tracking email newsletter links
- Comparing different advertisements or creative variations
- Measuring influencer and affiliate campaign traffic
- Understanding which promotional links generate website visits
- Separating traffic from different marketing campaigns